Insider Design Tips For
Ebook Cover Graphics That Sell
by Viki Nygaard © 2002
Ebook cover graphics. They are an essential marketing and selling
tool for your ebooks. As I’m sure you’ve been told before,
they must be unique. They must give an accurate representation of
your ebook. They must also make use of the right colors and images
in order to be effective. Sounds like a daunting task, doesn't it?
Lay your fears to rest, we're going to give you some insider design
tips on how to create ebook covers that sell, regardless of whether
you do-it-yourself or hire a professional.
1. Make It Unique
For effective branding purposes, your ebook cover graphic needs
to be one-of-a-kind. With so many cookie-cutter and free-for-all
graphics available on the Web, it's tempting to fall into the freebie
trap when creating your ebook cover. However, this is one area where
it will cost you sales if you pinch pennies.
Using the same pictures and colors that other ebooks are using
doesn't allow you to uniquely brand your ebook. Viewers may associate
your “copycat” cover with someone else's ebook and quickly
disregard it - or else find it uninteresting. Although the basic
book shape can be similar, or even the same as other ebook covers,
the images and graphics must be original.
2. Say It With Colors
Colors can make us feel different emotions, and they can even trigger
a physical reaction. Therefore, the color you use for your ebook
cover is a strong factor in how the potential buyer will react to
it.
Here are some guidelines to help you choose colors for your ebook
cover graphic. Do keep in mind that these are guidelines only, and
are not hard and fast rules.
Red is an action color, therefore it
is a good color to use if your ebook is about taking action. “Eliminate
Debt!” “Make More Money!” and “How To”
-type titles urge the reader to take action, and would do well
with a red cover.
Blue is a confidence color. If your
ebook is about job hunting, sales strategies, getting a raise,
etc., consider using a blue cover.
Green reminds us of money and prosperity.
Green would work well for ebooks about investment strategies,
starting a new business, or saving money.
Orange has been known to stimulate
the appetite and represents health and vitality. An ebook about
cooking or recipes would do well with an orange cover. (But be
sure to stay away from blue, which is known to be an appetite
suppressant!)
3. Pictures Tell It As It Is
Be sure to use pictures or graphics that represent the subject
of your ebook. The potential buyer should be able to get at least
a general idea of what your ebook is about by simply glancing at
the cover.
Finally, be sure that your ebook cover looks professional. It should
have smooth - not jagged - edges, the title and words should be
easy to read, and the graphics should be crisp and clear.
As with traditional, paper books, the cover is just as important
as the content. Following these guidelines will result in an ebook
cover that stands out in the crowd and gets noticed! After all,
if your book never gets any attention, how in the world can you
sell it?
Want
more tips, tactics and resources for creating &
selling your ebooks? Visit http://www.ebook-publishing-tools.com.
Viki has put together an arsenal of tools that no ebook
publisher should be without. From writing to marketing
to sales tools, you’ll find everything you need
to make your next ebook a complete success! |
|
|
